Hello,
I’m Satthaporn
Some people also call me Nook. I am the co-founder and director of EatFishDesign. Over the last 8 years, I’ve worked directly with clients from different industries to transform their organisation for the better through the power of design thinking. From creating and developing engaging digital content through to research, branding workshops and stakeholder management, I oversee a multidisciplinary team to strategically deliver beautiful design work that effectively communicates a company’s true value.
Please have a look through my website and find out more about what I do.
About Me
My name is Satthaporn, but I often go by Nook – it’s my Thai nickname and it’s much easier to pronounce.
I grew up in Hastings but decided to venture beyond London to study Product Design at the University of Leeds. The course appealed to me as it was the perfect combination of my two interests; art and engineering.
During my Master’s studies, I specialised in medical product design. Along with my team, we designed and built award winning medical simulators for a range of needle insertion procedures. This invaluable experience ultimately led me to establish EatFishDesign, specialising in design and marketing for highly technical/complex products. In the last 8 years, I’ve headed up a team of talented designers and developers to deliver an amazing range of projects.
In my free time, you’ll find me running around a hockey field playing for Leeds Adel Hockey Club, or drawing pet portraits, or in the kitchen baking elaborate cakes.
Research
In my role as a Research Associate, I have actively supported organisations and research groups by implementing human-centred design principles in the design of experiments and research protocols tailored to their user groups. Beyond conducting research, I am also able to analyse and interpret data and present the findings. Turning complex information into beautiful, digestible infographics.
Design
My favourite form of design is taking complex information and turning the information into something that’s beautiful and easier to understand. I specialise in the field of healthcare, digital technology and engineering, where precise communication is crucial. I believe effective design should enhance communication without compromising technical details. My work focuses on creating compelling narratives that takes the form of graphic design, whether it’s a well structured technical manual, an interactive user interface or a 3D CAD modelling with video story telling. The more challenging, the more rewarding.
Educate
I believe that design and creativity can benefit everyone, from academic research groups to large corporations. In the last 8 years, I’ve been sharing my expertise in the field of design and communication in various ways. From workshops with Translate MedTech UK to up-skill their researchers in data visualisation, to lecturing university students in ‘Ethics of Design’. I’m proud to support the people in my community by facilitating hands-on learning opportunities and provide a space for peer-to-peer learning and knowledge exchange.
Management
Managing client relationships and good project management are key in running a successful business. Beyond designing, I oversee the project management aspect of EatFishDesign. This includes building a strong relationship with potential, new and existing clients, to ensure the success of individual project as well as continue work with an organisation. With each project, I work with the client to set the budget and timeline, facilitate communication between my design team and the clients and presenting design concepts and overseeing project handovers.
Technical Skills
These are my core technical skills – the designer in me likes the visual aspect of the bar charts, but I know it’s actually not possible to quantify my design skills. So, please consider this as me trying to indicated my confidence level in each category!
PHOTOSHOP
ILLUSTRATOR
INDESIGN
ADOBE XD
MICROSOFT SUITE
SOLIDWORKS
KEYSHOT
SKETCHING
Portfolio
You know how it is with designers and portfolios, it can be a struggle to design for yourself when you’re busy designing for others. I wish I had more time to gather all the amazing work I’ve been a part of, but for now, here are a few of my favourite projects!
Incontinence Smart Watch
Working with a research group to create a smart watch to support children living with incontinence, and their parents to manage their condition in a school environment.
- User research: conducting interviews with parents & creating engaging workshops activities to allow children to speak about their condition understand how parents and schools currently support the child. Observing the initial reaction to the product prototype.
- Product strategy and prioritisation of the roadmap to decide how and what features to develop in an Agile development process through a series of co-design workshop with children and parents.
- Prototyping and usability testing on important features.
- Collaboration on a design system to make the product easier to maintain and evolve in the future during project handover.
Ionix Brand Redesign
Collaborating with an organisation to refine the company’s mission, vision, and values through a rebranding initiative to attract new customers and research collaboration. The goal of this project was to modernise the brand and accommodate for sub-branding of future product offerings.
This comprehensive transformation included key elements such as the sub-brand logo, colour palettes, typography, imagery, messaging, and the company’s tagline.
- Brand exploration workshop: working with key members of the team to inform new brand strategy and define USP, messaging, and positioning in the market.
- Designing: creating new brand identity elements such as logo, colour palette, typography, imagery and graphics for both core brand and sub-brand.
- Internal communication and training: a workshop for employees to inform them of the rebranding efforts and a brand guideline to demonstrate how to apply new branding to maintain consistency.
Henshaw’s Charity Campaign
Supporting a charity in their fundraising campaign by sharing their stories through a wide variety of platforms including promotional posters, fundraising packs and schools newsletters.
- Designing: creating engaging activities in the fundraising packs for children that incorporated the charity’s brand colours and logo as well as visual design elements created specifically for the campaign.
- Personalisation: created templates but tailoring visuals and messaging to resonate with the local area, using local skyline illustrations.
- Personable: sharing people’s stories to show the positive change the charity has been within the local community.
Ionix Marketing Materials
Replacing outdated materials with fresh, cohesive designs that align with the updated brand strategy. It included a range of assets ranging from brochures, flyers, business cards to PowerPoint presentations templates, website and digital content.
- Digital presence: a strategic redesign of the website, incorporating new branding to enhance user experience and optimise functionality to encourage engagement through their contact form.
- Revamp resource materials: updating promotional materials and product manuals with intuitive graphics and a user-friendly layout to facilitate comprehension and effective communication of technical information.
- Enhancing visual assets: utilising product CAD models to create photo-realistic renders of the product with environmental context to provide a better understanding of how products can be used.
- Supporting the client: providing supporting materials and conducting a handover workshop to allow client to edit design templates and manage their WordPress website.
Ceryx Medical Marketing
Creating a website, information pack and exhibition materials for potential investors to raise funding for a disruptive bioelectronic technology in heart failure therapy. The aim of the project was to simply communicated the research to a nonscientific audience.
- Branding: building on the company’s branding by creating flexible, organic design elements reflected the unique properties of their technology and formalising their brand colour, font and logo use.
- Creating compelling visuals: designing patterns and using photos to represent the combination of technology and biological matters to create a cohesive, informative design.
- Versatile marketing materials: a template for an informative flyer was designed, enabling the client to customise the content based on the specific audience they were addressing.
- Exhibition design: creating trade show materials with a visually engaging banner, brochure, and table cloth to give a brief insight into the technology and research.
Able IS Marketing
- Text structure: assessing the technical copy, before using information hierarchy to help guide readers through the content and emphasising key elements with the use of font design and colour, ensuring a clear and intuitive reading experience.
- Simplified schematics: built a 3D CAD model from the 2D technical schematics that the company used in building constructions. The 3D model simplified the technical information, and made the relevant information easier to visualise.
- Website redesign: creating a website that integrated the updated brand identity from print materials and enhancing user engagement through showing case studies on the platform.
TRND Technical Marketing
- Branding: establishing a fresh brand that represented the two products, creating visual elements, such as logo design, colour palette and font as well as bespoke icons that demonstrated the key features of the system.
- Promotional video: using KeyShot to bring together the CAD models of the two products to produce an informative technical video, as a comprehensive solution provided by this system.
- Marketing: created extensive marketing materials for the organisation, enabling them to engage potential buyers and encourage the adoption of the new technology; this included website design and build, tradeshow materials and information manual.
